Henry Bair
Advertising + PR + Communications + Photography
Embedded Files
A five-part “24 Hours to Explore” Pinterest series I conceived, wrote, and designed for Traverse City Tourism. Each installment gives first-time visitors a packed one-day itinerary for a region, covering where to eat, get outdoors, shop, and special stops. It mixes popular stops with lesser-known local businesses. The three featured here, Sleeping Bear Dunes, Benzie County, and Old Mission Peninsula, earned 96K+ impressions and 705 outbound clicks combined.
Joe Fish Media is a photography brand I created. I developed the identity, name, custom punched-out logo, a cohesive visual style, and the website. I also built a custom photo gallery with AI-assisted coding that pulls images directly from my Google Drive.
Out of Office
Out of Office
Out of Office is a campaign I worked on with Traverse City Tourism. I created organic content that increased engagement and targeted a behavior-oriented goal (getting people to book hotel rooms).
Media budget and allocation plan designed for a media planning class. It targets college-aged consumers. This plan strategically distributes funds across paid social advertising, influencer partnerships, on-campus experiential sampling events, and digital content production to drive brand visibility and product trialing.
Writing Sample
A comparative case study on mid/late-century designers Jacqueline Casey and Muriel Cooper, analyzing their shared roots in Bauhaus and Swiss-style typography, and their defining roles in building the visual identity of MIT Press.
Press Release
A fictional PR 325 press release announcing Poppi’s Big Ten partnership: 18 limited-edition flavors inspired by each university’s traditions
To see more photography content, navigate to the "Photos" tab.
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